My housemate recently went travelling around Europe and told me about a shop she came across. Happy Pills is a 'pharmacy' concept sweet shop. They use signature fluorescent pink cross logo and lower case type. The idea is that customers pick 'n' mix their sweets and place them inside clear glass medicine bottles.
It has recognized that sweets are fun and sugar makes you feel good/better, and linked it with medicine and pills.
http://design-milk.com/happy-pills/
http://mocoloco.com/archives/004309.php
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