Focusing on brand image, communication and promotion, I have organised a live brief to design an Autumn/Winter 2009 look book for Bournemouth individual fashion boutique 'The Pharmacy'. A new store is opening mid November and I will be producing a look book to promote the store and the brands stocked within the store.Paying attention to the target market, I will design a unique in-store booklet, incorporating aspects of the store's existing concept and develop on visuals to apply to the look book.
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