MPP Final Images

Photography: Hannah Hawkins

Styling: Hannah Hawkins & Craig Watkins

Model: Alex Bomok

Inspired by medical human diagrams.

MPP Format + Layout

Layout, format and position of sale of The Fashion Pharmacy look book.

Company Illustration

An illustration of Company editor Victoria White, for a competition to win freelance work experience with them. I used a mixed media of gouache, pastel, ink and pencil. Freelance illustration is a job that I had never really thought about, maybe it's because the thought of doing my own taxes does not appeal, but I shall consider after this. 

Happy Pills

My housemate recently went travelling around Europe and told me about a shop she came across. Happy Pills is a 'pharmacy' concept sweet shop. They use signature fluorescent pink cross logo and lower case type. The idea is that customers pick 'n' mix their sweets and place them inside clear glass medicine bottles.

It has recognized that sweets are fun and sugar makes you feel good/better, and linked it with medicine and pills.

http://design-milk.com/happy-pills/

http://mocoloco.com/archives/004309.php

Fabric + Type

Just a play around with cut out type in floral cotton fabric. I photographed each letter separately on my wooden floor then placed them together in Photoshop. I like the contrast in lighting and markings of the wood on the flooring.

Project Visuals

Here are a series of ideas of different ways I could communicate clothing for my look book, using a 'Pharmacy/Medical' concept. All three ideas clearly depict the clothing in a fun yet informational way.

The top image would be created using a photographic image (a styled model) and the bottom image is cut out photographs of clothing placed inside a medicine bottle.

Look Book

An inspiring look book from American clothing company, Insight. They have used a cut out/collage technique onto traditional painted landscapes. I like the mixture of art and photography- the real and impressionist.

In the second image I have played around with positive and negative space and cut-out clothing to help me develop within my project.

Ornate Birds

For my friend's 21st birthday present she asked me for a drawing of Sparrows. Using black ink and water, I drew two Sparrows sat on the branch of a tree, and framed it in an ornate black 6x4 frame from Paperchase. I love it.. and may do one for myself.

Major Project Preparation

Focusing on brand image, communication and promotion, I have organised a live brief to design an Autumn/Winter 2009 look book for Bournemouth individual fashion boutique 'The Pharmacy'. A new store is opening mid November and I will be producing a look book to promote the store and the brands stocked within the store.

Paying attention to the target market, I will design a unique in-store booklet, incorporating aspects of the store's existing concept and develop on visuals to apply to the look book.

Liberty of London

I recently went for a shopping trip to London and noticed the exterior of the back of Liberty. I love it.. it reminds me of a doll house.

and it begins...

Breif: Re-work a garment or advertisement to depict our identity, using a choice of fabrics, a vintage garment and a personal object.

I re-worked an image within Prada's Spring/Summer 08 collection (inspired by Prada's short film 'Trembled Blossom').

I think the re-worked image works well and in some ways shows what I am about and what my work is about. As I only had a day to work on this I was rushing, if I were to do it again I would spend much longer on making the whole image more realistic, the clothing in particular. It is not the best I can do on photoshop, but I like it.

Trembled Blossom

Prada's Spring/Summer 08 collection. Trembled Blossom was created to introduce and capture the essence of the new collection at the time. Created by illustrator James Jean, and based on his wallpapers which he designed for Prada, he used inked drawings to depict a mystical floral forest in an Art Nouveau style. The inked drawings were used as a theme throughout the collection and within the photoshoot for the advertising campaign.

I have always argued that fashion is a form of art, and I love the use of art as a major inspiration within fashion. Prada's campaign works with illustration and combines James Jean's work in the designing of the collection through the contours of the fabric, colours and print.

Film Film Film Film

Saville Row have collaborated with artist Quentin Jones to produce an animated film to accompany their S/S 10 collection.

The collection was inspired by a set of photographs taken back in 1930s of the The Duke of Windsor on holiday in Majorca. E.Tautz has given the collection a sense of humour- part of the concept is English men enjoying themselves in the Mediterranean.

The film communicates the quirky English eccentricity of the collection, and was showcased in the Saville Row offices along with

tea and cakes offered to the guests.

Follow link to watch the film: http://www.dazeddigital.com/Fashion/article/4987/1/E_Tautz_Does_Film

By creating a film to accompany a collection, it helps potential buyers and customers understand the concept of the collection and not just understand the 'image' of collection, but the mood of it too. Music and moving imagery can help 'set the scene' and make a collection much more than a collection, but a character with history and meaning.

Creativity and Commerce

Peter Jensen has collaborated with Tim Walker to create a unique installation for his Autumn/Winter 09 collection, to be showcased at Dover Street Market. The installation was inspired by Peter Jensen's journey to Greenland, where he travelled to carry out research for his collection.

Jensen's capsule range, consisting of beaded knitwear, panelled woollen dresses and faux-fur legginns, is exclusive to Dover Street Market and will be placed within the installation among the 'army of penguins'.

"Working with my friends at Dover Street Market, and with Tim has been a fantastic opportunity to bring creativity and commerce together in an interesting and unique way."

Patchwork Pillow

Since my nan taught me how to knit (a while back now!) I hadn't really put my new craft to use. So, I decided to knit a few squares and sew a patchwork pillow out some old fabrics I had lying around. Inner cushion £1 from Wilkos, you can't go wrong.

A Wild Squirrel

Excuse the randomosity of this post. I took my squirrel outside one day.. and then took this photo.

I heart Fleet Foxes

Mykonos from Grandchildren on Vimeo.

Mykonos making of from Grandchildren on Vimeo.

I was at Bestival, Isle of Wight at the weekend and was lucky enough to be front row (hardcore fan) at the Fleet Foxes set on the main stage. I loved it. Their music gives me a warm feeling like no other music, Fleet Foxes are like a Sunday afternoon, an unwinding ambience of soft harmonistic vocals and sounds. It makes me feel like drinking a mug of hot chocolate and unwind in front of wood fire, wrapped in a woollen blanket.

Their video for my favourite song Mykonos is an interesting inspiring piece of animation from a company called Grandchildren. It's a simple collaboration of paper and music forming an animated story. Geometric shapes of pallid colours imitating creatures within a forest and other mystical happenings.

Banksy vs Bristol Art Musuem

Definitely worth the 4 hour queue.

Banksy's art does provoke controversy, but he only says, in art form, what every one thinks. He has a playful, and in some ways immature approach within his artwork- a bong filled with cannibis placed amongst ornamental antique vases, and a vintage gypsy caravan with 'eviction notice' planted on the door.

The concept of the art exhibition was graffiti, vandalism of the art museum, regular displays that had been 'altered' and tampered with: a display of the formation of icicles but with a model of a penis mimicking an icicle, a pleasant landscape painting invaded by aliens. After wandering through the museum, his artwork becomes irregular and inconstant, it seems to blend in and you have to search for it amongst the authentic art pieces.

Many of Banksy's work was most probably missed by most people, thinking that there was no more to the exhibition, I was almost one of them!

I did find it shocking however, during the 4 hours of queue people-watching, to see 2 little old ladies barely un-able to stand, various little children, mums tagging along with their teenagers, and plenty of old men, what seemed to be the type to look down upon graffiti as a "disgusting act of vandalism". Banksy definitely has the most varied fan base I have ever seen.

An Interesting Cover Letter...

Lust Project

I have just discovered the company Lust Project whilst having a little read through my weekly Vice email newsletter.

Created by a dutch Anne-Margreet, (who actually once worked as a photographer for Vice magazine in NYC) she produces odd, unique and fun lifestyle items, including: ben linen, cushions, clothing, jewellery, and also works within interior design.

I love it.. I also love the website: http://www.lust-project.com  

NYC Drawings

The beginnings of my New York diary/blog that I have decided to create. I am going to incorporate illustration with photography, along with text- I will produce it within Indesign and hopefully get it printed as a book when I have the money to spare!

Quirky Furnishings

I was sheltering in Borders the other day to escape the rainy weather, and whilst browsing through interior magazines I came across a feature on textile designer Donna Wilson. I was attracted to her quirky light-hearted style, especially her cute bird cushions. Her work is playful and uncomplicated, created with a sense of humor and a large imagination.

She has inspired me to design furnishing fabrics and cushions with an exuberant and flippant approach and concept.

http://www.donnawilson.com