Prada's Spring/Summer 08 collection. Trembled Blossom was created to introduce and capture the essence of the new collection at the time. Created by illustrator James Jean, and based on his wallpapers which he designed for Prada, he used inked drawings to depict a mystical floral forest in an Art Nouveau style. The inked drawings were used as a theme throughout the collection and within the photoshoot for the advertising campaign.
I have always argued that fashion is a form of art, and I love the use of art as a major inspiration within fashion. Prada's campaign works with illustration and combines James Jean's work in the designing of the collection through the contours of the fabric, colours and print.